Whether you have a website already or you need to improve an existing one to make it more effective, you’ve come to the right place. The advice and resources in the article below will help to keep your website development on the right track, with help from professional services.
DO keep the interface consistent
Websites that have multiple colors, designs, and fonts on different pages aren’t as effective as ones that are consistent throughout. When a website is not consistent, it creates disharmony in the minds of the user and affects interactions and conversion rates. A better approach is to create a consistent look and feel for your website on every page, making it more predictable.
DO create excellent navigation
On average, a website visitor will spend less than 15 seconds on a webpage before moving on, and you want them to move on to another part of your website. Unless you have excellent navigation, chances are your potential customers will move on, so make sure that your links lead to the places and your categories are set up to support the right content.
DO take your content seriously
When it comes to designing your website, there are two primary factors to consider one of them is website design, and the other is content. 95% of the content on your website is written language; it needs to engage visitors and rank well on search engines. It also needs to be well designed and optimized. Contact Red Spot Design for a professional website building service.
DON’T open links externally
Avoid opening internal links in a new window that takes your visitor away from your website. Website users have a short attention span, and navigation is paramount to maintaining their interest; once they leave your website, there’s a chance they won’t return. Internal links work better. If you must have an external link, make sure to warn users before they navigate away.
DON’T overuse colors or features
Some amateur website designs use a variety of colors, fonts, and page layouts for different pages of their website, but this leads to distraction and makes it difficult for your website visitors to interact with your business. Keep your colors, and design features minimal and on-brand; this creates consistency and a stronger brand identity. Use a professional website design company.
DON’T overpromote on the website
If you have a professional website with high-quality content, you can run online ads and create a new revenue stream. It can be tempting to run multiple ads on your website and boost your earning potential, but this can also be detrimental to your business. Too many ads on a webpage compete for your visitor’s attention and distract them from the content they need.
Final Thoughts
Nowadays, a website is an indispensable marketing tool. Not only is it your digital storefront, but it plays an important role in finding new customers and promoting your business. However, there are many ways the website can fail, so use the tips to build a more professional website.
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