When you have a small business or work as a freelance contractor, it can feel like you are always competing with big companies.
To stand out can feel like hard work and, in some cases, an almost impossible task.
However, there are few ways that you can appear like a more significant organization.
People search online for who and what they need. It is the fastest way for them to find a plumber, electrician, or a garage renovation specialist. “Plumber in XYZ area” or “best pancakes in XYA city.”
It’s fast and useful, but if you don’t have a website, those searches just aren’t going to find you.
You can also claim your business on Google My Business which will help to drive engagement and customers your way.
It is worth remembering that if you have newsletters and some website registration requires you to supply an address. If you don’t want to have your home address, you have the option of using https://physicaladdress.com.
You should also check out people and companies that you consider your competition. Are they on Twitter? Facebook? Instagram?
Well, maybe it’s time you join them and start communicating with your potential customers directly.
Take control of your web presence and make sure it is authentic to who you are as a business.
The work you do, whatever it is, should be photographed. This will give you the opportunity to build a portfolio that people can see on your social media and on your website.
For each of your projects, get some photos and start to build a visual portfolio for your potential customers.
You should also invest some time and money in getting some professional photos of yourself and/or your team.
People like to do business with people they have seen, and that is no less true with the age of the internet.
This takes time and effort to get done. Go back over the last few years and gather as many testimonials as possible. Testimonials will display that you have had work, can be trusted and that you can provide them with the service that they need.
Smaller companies and freelancers can present real testimonials from real people, and that can make a difference in how much work they get.
You can track your reviews manually, or you can use review tracking software or review tracking websites. Encourage your clients to respond so that you can build your testimonials.
Think about what entices you to buy from stores online or to book a service. This is your ‘shop window.’ Making it looks as professional as possible will give a clean and crisp appearance.
The work that you do should be of high-quality, and everything that you do should be a reflection of that. A completely cohesive look will elevate how you look in terms of size.
One of the key things is that you learn about is how to make your small business branding achieve your business goals.