Trade businesses are some of the most difficult to start up. It’s not that there isn’t a demand for these businesses, it’s just the fact that choosing new people to work with or hire for certain jobs can be nerve wrecking for people. It’s completely understandable, but it means that trade businesses have it a little more difficult than others. So,
Giving Away Little Freebies
One of the things that you should be doing is giving away little freebies from your business when you have successfully completed a job. It can be little things like a pen, or some die cut stickers for example just so that they remember you in the future. They’re nothing fancy and nothing expensive, but the goal is to stay in the memory of those people who you have worked for. Hopefully, they will then remember you in the future, recommend you to others who may need your services, and call you back when they need help themselves.
Constantly Updating Social Media
Another thing that you should be doing regularly is updating social media. Social media is your best friend because it is a free platform for you to conduct your marketing on. You can interact with your customers and potential customers, you can post a range of different content, and you can generally make your business known. Ideally, you will have an account on all of the main platforms including Instagram, X formerly known as Twitter, Facebook, and LinkedIn at the very least.
If you can come up with engaging ideas for the likes of TikTok, then go ahead. The more you can advertise here, the better your business will do.
Asking For Reviews After Completing A Project
The last thing on the list is to ask for reviews once you have completed a project for someone. If you can build up a strong business reputation and ensure that when people see your business they are loaded with positivity from past clients, this is going to be in your best interests. As such, you want to ensure that you are getting as many positive reviews as you can. Most people know that the most honest reflection of a business is going to be in their reviews, so building your business reputation this way is massively important.
Of course, if you do happen to get a negative review, then ensure that you respond calmly and ask them to get in touch so that you can help.
Hopefully you have found this article helpful in some way and now have a good idea as to some of the marketing tactics that you can use as a trade business. It’s important that you are trying to do everything that you can to make your business as enticing to customers as possible, and that means trying out new things every now and then. Sometimes things will work, sometimes they won’t, but you won’t know until you try.