Berea, Ohio — The Viega ProPress® for stainless product launch received a B2 Award of Excellence from the Business Marketing Association in the Multi-Channel Lead Generation category.
The B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers. Sonnhalter, a communication firm marketing to the professional tradesman in the construction, industrial and MRO markets, enters award-worthy work, such as the Viega ProPress for stainless product launch, in marketing communication contests.
Viega ProPress for stainless steel is a pipe-joining system that uses press fittings to make air- and water-tight connections in the piping. The system is comprised of stainless steel pipe, valves and fittings in sizes up to 4 inches and makes secure connections in as few as seven seconds compared to more than an hour for some traditional pipe joining methods. For the product launch, Sonnhalter and Viega created a plan for promoting the system as the future in pipe joining and developed several elements including print and electronic communication in trade publications, brochures, direct mail, a micro site and a comprehensive public relations plan.