If you’re a small business looking to dominate search engines, it takes more than high-quality content and a solid page-load speed. You also need a robust off-page SEO strategy.
Off-page SEO is all the things you do to improve your search engine optimization outside of your website. It includes activities like guest blogging, social media engagement, and forum participation.
Here are the top 9 most effective off page seo strategies that can help you build your organic search traffic.
1. Guest Posting
While content marketing is an essential off-page SEO strategy, you need to look beyond your website to build brand awareness and generate new leads. Influencers have a large and engaged audience, so they can help you get in front of potential customers and increase your reach.
Guest posting is a solid strategy to help market and advertise your plumbing business. It is a powerful off-page SEO strategy that can help you build backlinks and boost your rankings. However, you must ensure that the blog you are writing for has a high domain authority (DA).
To do this you can do the following:
- Go to a backlink analysis tool
- Download your competitor’s backlinks
- Reach out to all the websites and offer to write content for their website
2. Social Media Engagement
While building backlinks is a top off-page SEO strategy, it’s also important to build your brand’s reputation on other sites. This includes social media platforms like Reddit and Quora, as well as reputable news sources that publish unlinked brand mentions.
Search engines use these off-page signals to evaluate a page’s quality and its E-A-T (Expertise, Authority, and Trustworthiness). Those that are more reputable tend to rank higher on SERPs.
3. Social Bookmarking
One of the best ways to generate off-site SEO is through social media engagement. By creating compelling content that people will talk about, you can create a buzz and get a lot of back links.
By using these off-page SEO tactics, you can improve your search engine ranking and build a strong brand. These strategies also help to drive more traffic and increase your domain authority. They are a must for any business in the digital world.
4. Forum Submissions
Forum submission is a great way to build brand awareness and drive traffic to your website. Participate in forums that are related to your business and industry, and answer people’s questions. However, avoid spamming as it might get you banned from the site.
Only use high quality forum submission sites. Also, make sure your answers are relevant to the question. Otherwise, search engines will consider your comments spam.
5. Blog Commenting
Blog commenting is an easy way to drive traffic to your website and build backlinks. However, make sure that you comment on relevant blogs and not spammy ones.
If you want to own organic search, you need an ironclad off-page SEO strategy. You can’t rely on your brand name or a big Moz domain authority to rank you above the competition. You need to focus on intent-aligned, full-funnel content and an off-page strategy that’s built on quality links and trust.
Infographics are a great way to promote your content online. They’re eye-catching, shareable and if optimized properly, can also increase your search traffic.
While backlinks are the most important off-page SEO signal, it’s important to note that Google also uses other off-site signals when assessing websites. These include things like brand mentions (your website or brand name mentioned on another site without a link), social media engagement, and more.
Videos are a great way to increase brand awareness, drive traffic and boost sales. They are also an excellent way to improve user experience.
Video marketing should be a part of every business’s digital strategy. Use video content that demonstrates real value. For example, this product video by luggage brand Lo & Sons focuses on showing potential customers the impact the company’s products have made in their own lives.
8. Social Networking
Embedding infographics on sites like Reddit and Quora are a great way to grow your brand, build relationships and trust, as well as generate backlinks. This off-page SEO strategy is a bit time consuming, but can be incredibly rewarding when done correctly.
Off-page SEO covers everything outside of your website that can improve search engine optimization, including link building, guest posting and social media marketing. It is important to understand off-page SEO because it helps search engines perceive your site as authoritative and trustworthy.
9. Link Insertions
Getting link insertions can be complex but very much worth the effort. When other websites with high domain authority link back to you, it signals to search engines that your website is a trusted source of information on a topic. This translates into higher rankings.
This is one of the most time consuming off-page SEO strategies, but it can yield incredible results. Simply reach out to websites that have broken links and ask them to swap it for a link to your website.
Author: Roger Avila is an SEO manager at JetRank, an SEO company based out of San Diego, CA. When not working he’s either playing soccer, at the gym or hanging out with the family. Working hard is good but you need to enjoy life too, right?