Search engine optimization or SEO is a process used to optimize your website to rank first on search engine results pages. This also increases the visibility of your website, and users can easily view your information when they are browsing. SEO can help any type of business but today we’re focusing on service contractor businesses such as HVAC and plumbing. Having a strong digital marketing strategy and utilizing SEO practices will help companies generate leads that can be converted to sales. Here are the best SEO practices that every service contractor business should conduct.
Have a Strategic Keyword
You should know what your customer is looking for and add the keyword to your website. Keywords are essential when designing a website since they allow search engines to define the importance of the page to a specific search. For example, if your business is located in Boston, the desired keyword should include the location and read “Boston air heating, cooling and plumbing.”
Ensure that the keywords are integrated naturally into your website. They should also have HTML codes and be used as headers on your website. You should conduct proper research and understand which phrases and topics will generate more leads to your website.
SEO experts recommend that you always think like a customer looking for a service or product on the internet. It would be best to research the common problems or products that customers frequently ask for and come up with keywords. You can also type the phrases in the search engine and see the results.
Most people use their mobile phones to browse through the internet. Mobile-friendly sites allow the user to read the content easily, and they can also easily navigate through the site. Designing a mobile-friendly website increases your Google SEO ranking, which translates to more customers viewing your page.
Businesses should take their time and invest in mobile-friendly sites. You can make your site mobile-friendly by ensuring that your web pages are all in HTML format. Most websites use PDF brochures that are not user-friendly and which can also intimidate the reader.
Your mobile-friendly website should be fast to allow the users to browse and get information. Users quickly abandon your site if they notice that it is slow. Most HVAC or plumbing problems often require quick responses, and a fast website can come in handy.
Aspects such as poor web hosting and storage can reduce the accessibility of your website. You should ensure that your site has good data storage and your backlink coding is done by a professional. Most companies often overlook these issues, which end up harming their SEO performance.
A well-optimized website can increase the value of your business when you are selling the business. If you are wondering how to sell HVAC businesses, various companies can assist you. One of the aspects that they look for is the ability of your business to generate leads.
HVAC and Plumbing businesses can increase their lead generation by focusing their marketing strategy on local SEO. It would help if you always used a local keyword since most homeowners look for trade professionals online.
For starters, ensure that your business name and address are well displayed on your site.
You should ensure that your website receives positive reviews from reputable websites and companies that review service companies. This helps in building your image as a brand as well as generating more leads.
SEO experts also recommend that you get your business mentioned on reputable local or regional business websites. This shows that your business is successful and can be trusted.
Ensure that you post new and unique content when designing your website using educational information and blogs. Your blogs should have a compelling title that can help generate organic traffic. SEO experts recommend including a keyword in your title.
Incorporating YouTube videos and images in your page also improves the user experience and optimization. Images enhance customer experience and can also improve visitor engagement on your website.
Ensure that you share your blogs and videos on your social media platforms to keep your target audience engaged. It would be best if you also encouraged your audiences to share your blogs. The signals generated from your social media platforms are also included in website ranking,
Service businesses should learn how to optimize their websites. This helps to generate more leads that help to grow their business.