Irvine, Calif. — Tankless water heater manufacturer Takagi (http://www.takagi.com) is partnering with NASCAR Nationwide Series driver Cole Whitt and will be the primary sponsor on his No. 44 Toyota Camry for five races this season.
Their first race together in the 2013 season was in June at the Michigan International Speedway. Takagi’s second primary sponsorship of Whitt’s car was on July 27th at the Indiana 250. Next up, Takagi and Whitt will partner at the Atlanta Motor Speedway on August 31, followed by the November 2 race at Texas Motor Speedway. Their partnership will culminate in the season finale at the Ford EcoBoost 300 on November 21.
“I am really excited to have Takagi’s support this season,” said Whitt. “They are a big asset to my family’s business and I look forward to earning some good finishes for them in the Takagi Camry.”
Whitt’s family runs a plumbing contractor company and they often use Takagi tankless water heaters on the job. In fact, the alliance between Takagi and Whitt began last year when the company sponsored the young driver’s No. 88 JR Motorsports entry last season at the Phoenix International Speedway.
“We, at Takagi, are excited to partner with Cole Whitt again during the 2013 NASCAR Nationwide season,” said David Chisolm, director of marketing at Takagi. “Cole is a talented driver and is very capable of producing solid runs in the No. 44 Takagi Toyota Camry. Also, the fact that his family’s plumbing business uses our products every day, really makes us partners both on and off the track, so we’re happy about the dual partnership.”