Swanson® Tool unveils a new tape measure under its premium Savage® brand, that features a patent pending rotating tip that is specifically designed to hold rounded edges up to 2-inches in diameter, such as metal conduit, rebar, threaded rod, PVC and black iron pipe. With the ability to catch, hold and measure multiple types of materials, the new GripLine™ tape is ideal for plumbing, electrical, builder and carpenters, framing pros and DIY enthusiasts. A slotted groove in the innovative, pivoting head allows the oversized 1⅜-inch tip to slide seamlessly toward an object, thereby extending the tape’s gripping range and strength. In fact, this free-moving tip makes the GripLine the industry’s only tape measure capable of extending up to 1-inch of additional surface area and holding force toward any edge or endpoint. With the 360-degree hooking capability, this new tip design gives contractors’ maximum control when drawing the tape against an object, making the tape feel more like an extension of their arm than a hand tool.