Increased demand for plumbing services means increased competition. Stay ahead of the pack with these four marketing tips from Appointment-Plus service scheduling software.
According to the U.S. Bureau of Labor Statistics, employment of plumbers is expected to grow 26 percent through 2020. That’s good news for plumbing businesses looking to cash in on increased demand for their service. But it also creates more competition that can affect business growth. If you can’t keep up and pass the competition, your business will likely spiral down the drain!
A proven way to build your customer base is with a sound marketing plan. “Standing out from the competition is essential in growing a business, especially in the plumbing industry,” said Bob La Loggia, CEO of Appointment-Plus online service scheduling software.
“Getting in front of prospective customers translates into more sales and repeat business.”
Here are four marketing tips to help your business grow its profits:
1. Boost your online presence.
Most individuals looking to hire a plumber now search online. This calls for a strong search engine optimization (SEO) effort, which will help your search engine rankings.
A professional Web site is also important. Make sure it’s simple to navigate, visually appealing and prompts prospective customers to contact you.
2. Fuel repeat business through email newsletters.
Past customers can be your best customers. Offer them exclusive specials through regular email newsletters.
To make it easy for them to book service, include a “Book Now” button in the newsletter. This lets them instantly schedule their appointments without having to call.
3. Don’t forget social media.
Facebook, Twitter, Pinterest and other social media sites provide additional online marketing opportunities. Building a strong following can lead to consistent sales, especially if you promote discounts and coupons on these pages. Fans and followers are instantly notified when new information is posted.
Posting exclusive promotions is a sure way to drive social media traffic and generate online sales.
4. Outbid the competition.
Price matters to customers. A sure way to keep current customers happy and to attract new ones is with pricing lower than your competitors.
Research what your competitors charge and try to beat their prices, if feasible.