Brewster, N.Y. — Matco-Norca is upgrading its website at www.matco-norca.com with a series of customer-based improvements and the addition of a new series of CEO videos.
Recent improvements have included the addition of an MTR Lookup feature for checking on the status of Mill Testing Reports, automatic postings of price sheets reflecting the latest price changes, use of improved product images, and enhanced product category descriptions.
Also new to the site is a video feature, “Greetings from Matco-Norca,” that presents Matco-Norca’s President and CEO, Lynn McVay, explaining key aspects of the company’s business model, market concentrations, product origins, and more in a direct, personable way. These videos, all under a minute, will constitute an ongoing series to address key questions and issues of interest to Matco’s customer base and help introduce the company to new business prospects.
“Upgrading the Matco-Norca website is a dynamic, ongoing process, “ explains Craig Bickford of AIMG, Matco-Norca’s web development, SEO and marketing agency with offices in Charlotte, NC. “The company is always dealing with changes to inventory and pricing, plus getting ready for the federal lead-free law for January 2014, so there’s a lot to keep up with. It’s critically important to present the very latest changes so that customers always have that information at their fingertips.”
Future upgrades and new developments will include a lead free informational campaign and social media launch.