During MSCA 2013 (October 13-16, Boca Raton, FL), marketing guru David Avrin will share his proven ideas about how to make your company stand out in a crowded market. The “Visibility Coach's” session It's Not Who You Know, It's Who Knows You will teach you how to craft and promote a unique, memorable and marketable brand. Avrin teaches audiences that their brand is far more than simply their logo and tagline, but also includes everything that they do and don't do well in their business. Filled with humorous stories, revealing questions and real-world examples of companies that do it right, his presentation will show you how to showcase the best of what your company has to offer and leave you with a head full of new ideas and strategies to become top-of-mind with your top prospects. This is just one of several excellent sessions aimed at helping you grow and develop your business to new levels of success. Take a look at the program details and then register at www.msca.org/msca2013.