hilmor™ RETOOL Team Hits the Road

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East Longmeadow, Mass. — A specially trained hilmor RETOOL Team is taking the new brand and pioneering line of tools to the streets – literally. The team will begin making its way from coast to coast in six customized vehicles, complete with product demonstration and testing stations, in February.

“Before we launched the hilmor line of products, our researchers spent a lot of time with HVAC/R technicians, gaining many valuable insights about gaps in the tool market,” says Emily Bavaro, Director of Marketing, hilmor. “We also learned technicians need to touch, test and see new products before making such significant investments, which led to the development of the RETOOL Team,” she says.

The RETOOL Team with their customized vehicles will make appearances at HVAC/R Distributors, trade shows and technical schools, introducing industry professionals to the brand and giving them firsthand experience with the tools. “Based on our focus group research, we know once technicians have these tools in their hands, they’ll be seeking them out,” says Bavaro. “We’re also excited about the RETOOL Team serving as a resource for technicians and keeping the lines of communication open with them as we get these tools into their hands and continue expanding our line.”

RETOOL Team vehicles feature individual stations that mimic some of the unique challenges technicians face in the field. For example, at the thermocouple clamp test station, copper tubing replicates what might be found on a service call. Technicians can demo the new hilmor thermocouple clamp on the spot and discover how much easier it is to get the job done utilizing the hilmor Dual Readout Thermometer.

The Electronic Gauge with Vacuum Sensor demonstration station replicates some of the dark spaces and poor lighting technicians face on the job. With traditional manifolds, the readings can become virtually impossible to see. The new hilmor Electronic Gauge is backlit, making it easily visible in all types of light. As an added feature, the gauge color automatically changes to match the selected refrigerant.

Besides introducing the new hilmor tools, the vehicle and RETOOL Team also will help technicians evaluate their existing equipment. Manifolds, one of the most used pieces of equipment on the job, are exposed to a lot of wear and tear, causing them to leak. At the thermometer accuracy testing station, technicians are invited to bring in their own manifolds for temperature calibration and can test their own gauges for leaks. Should a hilmor manifold leak in the future, it can be repaired on the spot because the new line is the only one on the market to feature replaceable stainless steel valve seats.

The hilmor RETOOL Team and their vehicles will be equipped and prepared for all types of events, from one-on-one demonstrations with technicians to counter days and special events at branches to industry shows.

Based on feedback received during the initial research process, Bavaro anticipates an enthusiastic response to the hilmor brand. “If the technicians around the country are anything like those we had in our focus groups and field testing, they won’t want to put the tools down once they’ve used them. We believe the hilmor brand is going to help them become more efficient on the job and overcome their jobsite challenges.”

For more info, www.hilmor.com.



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