Do you agree that first impressions are important? That is something everyone knows. Almost everyone says it. Several studies have shown that people make decisions in just a few seconds, seven to be exact. Whether it’s a new client coming to your office for the first time or a high-quality job candidate coming for an interview, you’ll want to show them what your company is best at.
You may have heard horror stories about clients who went to other offices, like how the receptionists didn’t care, the furniture was dirty, and the coffee was old. Or even not being able to find the office at all. If this sounds familiar. This is important because it says everything there is to say about your business. If you want your business to grow, you’ll have to spend time and energy getting these things right. Because if you don’t care about first impressions, people will think you don’t care about much of anything.
Make Sure Your Customers Know Who You Are
People can get a bad first impression of your website if they can’t find even the most basic information on it. It’s not much to ask for directions, a postal code, and a phone number. But sometimes designers get carried away and make websites that look nice but hide important information. As you look at the complicated page structures, you think to yourself, “Well, they don’t want to talk to me for sure!”
Phone numbers and directions should be easy to find and easy to follow on every page of your website. Also, please make sure that Sat Navs and Google Maps can read your postcode.
Look At Your Entrance
Even though it may seem obvious, first impressions are made in your reception area. You might be able to tell how busy a place is by how you are greeted when you walk in. It’s like entering a beehive. In a successful company, someone will ask you right away if you are okay, offer you a hot drink, and take care of you quickly and efficiently. Your business should be shown in the way your reception area looks. It’s a great chance to make a good impression, and you can say so much about it.
Clean Up Your Workspace
Take a look. Are your workplaces neat and clean? Does everything work, and does anything that’s broken get thrown away? This is not a good way to make a good first impression. It might show that your business is disorganized and messy. If that’s the case, how can you expect your clients to trust you to do the work right? Your outdoor space should be a part of trying to fix up your office. This is the first thing a customer or client will see about your business. Take a look at your parking lot. Is it full of trash? Are there holes in it? You should find out how much of a difference it can make to clean up the outside of your business. You may even need to consider concrete repair.
These are just three things you should pay attention to if you want to give your customers the best first impression. Do you have any more ideas that might help? Please tell us about them in the comments.