TOWSON, Md. — DEWALT is partnering with Wounded Warrior Project (WWP) to help support their vision of fostering the most successful, well-adjusted generation of wounded service members in U.S. history. “We are extremely proud of our partnership with Wounded Warrior Project and look forward to continuing our relationship throughout 2013 and beyond,” says Frank Mannarino, President of DEWALT Professional Power Tools. “This is the first time where DEWALT has been so closely associated with an organization such as Wounded Warrior Project.”
“We are excited to launch this campaign with some of our key retailers supporting Wounded Warrior Project,” says Jon Howland, United States Navy veteran and Director of Marketing for DEWALT. “We feel as though the brand attributes and core values of both Wounded Warrior Project and DEWALT are complementary and consistent. We remain grateful for the service that Wounded Warrior Project Alumni have given to the USA and we know that the contributions generated by this partnership and promotion support a very important cause.”
The partnership includes an aggressive goal for the company to donate a minimum of $250,000 in 2013 to WWP, and the promise to hire 100 veterans.
To help meet the monetary goal, DEWALT has created a lineup of product offerings that feature the WWP logo on packaging, point of purchase, or directly on the product, and a portion of the proceeds received from the sales of these special edition products will be donated to WWP.
DEWALT will also donate 10% of all DEWALT sales to WWP during scheduled WWP special events held at 180 Lowe’s stores in October and November 2013. These special events will feature end user competitions, giveaways, donation drives, and more. Each of the 77 DEWALT factory-owned Service Centers will be outfitted with WWP merchandise and customers will also have the opportunity to donate at these locations to support this great cause.
The DEWALT -WWP tool lineup includes cordless drill/drivers & impacts, a mig-welded hammer, 25’ tape measure, storage box, and drill/driving accessory kits that launched in mid-September within the Independent, 2-Step, and Military Exchange channels. A selection of these products will also be available at The Home Depot and Lowe’s. Visit www.dewalt.com/wwp for a list of SKUs and more information about the partnership.