Rob Dalton

I can imagine the ad headline; Cruise Wear, Now With VomitGuard! How many cruise lines will fall victim to more norovirus outbreaks before a clothing manufacturer introduces a line of tankinis imbedded with VomitGuard? Far-fetched? Maybe. But it raises the question, is your brand is poised to take advantage of opportunities that arise when conditions Read more

Every day, your customers are bombarded with countless new product introductions, ad messages, testimonials, social media, news alerts and other sources of information (like this article).  For marketers, “cutting through the clutter” has become the rally cry of the day, yet Americans are increasingly immune to even the most well-crafted and richly funded communications. Simply Read more