A.O. Smith introduces Xpert App

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Ashland City, Tenn. — A. O. Smith has taken its design and industry expertise and applied it to a mobile app that will revolutionize the process of selecting the right residential water heater.

Available at Hotwater.com/Xpert or on the A. O. Smith App for iOS and Android, the Xpert™ Water Heater Selection Tool is designed to help contractors lead their customers through the process of choosing a water heater by asking eight easy-to-answer questions about hot water usage, available space and power sources.

The app uses proprietary algorithms to provide estimates for performance and energy cost by incorporating localized information for the homeowner, such as area groundwater temperatures and state energy prices. Analyzing user responses and local data, the Xpert then matches those data points to hundreds of A. O. Smith water heaters from a broad range of technologies including: gas, propane, electric, tankless and hybrid. The A. O. Smith Xpert then recommends the top three water heaters in three categories: “Meets Your Needs,” “More Hot Water,” and “Lower Energy Cost.”

Already the leading innovator in water heater technology, A. O. Smith’s Xpert app is the most comprehensive mobile application of its kind, according to Matt Southards, director of digital engagement at A. O. Smith.

“The Xpert Water Heater Selection Tool is the smartest, most dynamic product recommendation engine in the industry because its analysis considers local variables that effect performance, such as energy costs and water temperatures, both of which can vary widely across the country,” Southards said. “The Xpert also translates the characteristics of each water heater into practical benefits homeowners understand like energy cost savings, the length of a shower a model can deliver and the number of showers a model can provide simultaneously.”

To recommend only models that meet the homeowner’s lifestyle and needs, the A. O. Smith Xpert asks a series of eight questions, such as “How many showers would your household like to take at the same time?”, “How many showers would your household like to take back-to-back?” and “What size is your largest bathtub?”

The Xpert inserts seamlessly into the conversation a contractor has with a homeowner who’s considering a new or replacement water heater. It’s an app that can help contractors deliver top-performing products and grow their business, according to Jeff Storie, director of marketing at A. O. Smith.

“A. O. Smith works closely with our contractor partners to develop the sales tools they need to be more effective in the field and deliver a superior customer service experience,” Storie said. “With the Xpert, a contractor can easily guide homeowners to the right A. O. Smith product for their home, educate that customer about the benefits of that model and make a personalized recommendation with confidence.”

The Xpert function bolsters the already impressive A. O. Smith App, which provides a robust product cross-reference tool, as well as warranty check functionality.

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