Bigger, better truck delivers mobile tradeshow experience
Viega LLC is bringing its tradeshow experience to customers across the country with a new and bigger demo truck.
The new Viega Roadshow truck displays a complete line of Viega products, including the ProPress, MegaPress and PureFlow fittings, PureFlow tubing, as well as valves, radiant heating systems and marine fittings. The 30-foot vehicle has two slideouts, a folding stage to safely accommodate more visitors and an island for hands-on demonstration of Viega tools and products.
“Viega put a lot of time and thought into designing this vehicle,” said Jim DeBroeck, the project manager. “As a result, it virtually duplicates the tradeshow experience for customers without them having to travel. Rather, we bring it to them.”
The new black-and-yellow truck replaces a smaller vehicle that was pulled off the road last year when the pandemic began. The customized V8-powered Ford F-650 has been on the road since August. It will continue to travel throughout the continental United States, visiting distributors, tradeshows, construction sites and plumbing associations.
The wall displays have been designed to not only highlight the products, but also educate visitors about how to use the products and how Viega can benefit their businesses.
“The truck delivers the ‘a-ha’ moment for customers. When they see the range of Viega products, pull the trigger on a press tool and learn about the efficiencies Viega delivers, they will have what they need to incorporate Viega systems into their work and begin realizing the benefits,” DeBroeck said.