A lot of construction businesses struggle with marketing because they rely too heavily on word of mouth and they are not proactive enough. But if you want to grow your business, you need to reach out to potential customers and work hard to find new jobs.
There are all sorts of ways to do that and you shouldn’t underestimate the value of social media marketing and a good website. However, sometimes the old fashioned methods are the best and construction businesses can get a lot of new business by sending out flyers. But you will only see the benefit if you design them in the right way and distribute them properly. Here’s how construction businesses can develop a winning direct marketing campaign.
Work With A Professional Direct Marketing Service
Getting the flyers printed and sending them out yourself is incredibly time-consuming, so you should work with a professional service. There are some great companies like Action Mailing & Printing Solutions who can manage and update your mailing list for you and handle your postage to help you make cost savings. This ensures that you only send mail to the right places and you don’t have any waste in your direct marketing campaigns. So many companies pour money down the drain because they are sending out direct mail to the wrong addresses.
Prioritize Function Over Aesthetics
The biggest mistake people make with flyers is that they get caught up in the aesthetics and forget about function. Remember, you are trying to deliver information about your business and if that information is not immediately visible, your flyer doesn’t serve its purpose. Things like contact details and your list of services should be front and center. People won’t spend more than a few seconds looking at a flyer, so make sure that you hit them with the most important information right away.
Let The Pictures Do The Talking
A flyer that is filled with lots of text looks overcrowded and boring, so let pictures do the talking. Instead of telling the customer how great your construction business is, why not show them? Include plenty of high-quality images of your past projects to demonstrate how great your work is. This is a far more effective way of convincing people that your business is reliable.
Add Plenty Of Color
When that flyer comes through the door, a lot of people will throw it in the bin straight away without even looking at it. You need to reach out to them and grab their attention so they actually read your flyer. If you use boring colors that don’t stand out, your flyer will just end up in the bin every time. Once you start adding bursts of color and interesting images, people will actually pay attention.
Flyers are one of the best tried and tested methods for construction businesses looking for new customers. But it’s not as simple as putting a list of your services and a phone number on a sheet of paper. Follow these tips and you will get a lot more out of your direct marketing campaigns.