Caleffi welcomes Nicki Bowling to the company as marketing communications manager. With this role, Bowling will be responsible for conceiving and leading North America marketing initiatives involving branding, advertising, events, communications, specialized marketing programs and field sales support.
“Nicki brings a wealth of experience, enthusiasm and industry knowledge to the Caleffi family,” said CEO Mark Olson. “Her integrated marketing background and skill set are great assets as we find new ways to further expand our presence and strengthen the Caleffi brand here in North America.”
With 20+ years of marketing experience, Bowling most recently served at Danfoss as Marketing Manager Americas for the drives division (previously Vacon) and headed up communications, branding and event marketing. Prior to that she held marketing roles with the Eaton Corporation, Experian and the Goodyear Tire & Rubber Company.
Bowling comments, “I am delighted to join the Caleffi team and am excited to be a part of this innovative environment. The energy and brand values here seem an ideal match to my personal values and marketing passion”.