A sea of Team Red

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As I sit at my gate awaiting the cattle call to another one-hour jaunt back to Minneapolis I can’t help but think about all the new and exciting tools John and I learned about yesterday at the annual Milwaukee New Product Symposium.

If you follow us on our various social media channels I’m sure you noticed the #TeamRed takeover as virtually all of our posts were focused on new, innovative tools by M18 & M12 crusaders. From an new outdoor power lineup to potentially life-saving technology in the electrical service space, the engineers and product line managers presented over 200 new or redesigned products to over 100 media members over the full day event.

Some tools are still under “embargo” so we’re not allowed to talk about them but nearly every product category in Milwaukee’s lineup has been expanded or re-worked to include more task-specific tools, longer run times or the addition of the new ONE-KEY™ system.

Some highlights from #NPS16:


M12 LED METAL FLASHLIGHT @milwaukeetool #nps16

A video posted by Mechanical-Hub (@mechanicalhub) on

New workwear. WorkSkin Base Layer #nps16 #madeinusa

A photo posted by Mechanical-Hub (@mechanicalhub) on

The New M18 FUEL™ Sliding Miter Saw in action slicing through an oak 4x4. #NPS16

A photo posted by Milwaukee Tool (@milwaukeetool) on

A more in-depth recap to follow in the coming days.

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