By Heather Ripley ‘Tis the season to be charitable. The holiday season often brings out our country’s most benevolent feelings, but it’s also a great time of year to publicize your company’s charitable donations. Many news outlets tend to focus on what local businesses are doing for the community as an example of the Christmas Read more
Heather Ripley
By Heather Ripley Most contractors never think about how important having a trained media team is until they are faced with a business or image crisis. The thought of dealing with the press when you are going through one of your company’s worst times can be harrowing for even the most outgoing people. While it Read more
By Heather Ripley What do Croc-Tarts, the presence of lithium at more than 1,400 feet at the Tonopah Flats Lithium Project in Tonopah, Nevada, and Henry Kissinger’s death at the age of 100 have in common? They were all press releases that informed, educated or delighted readers in 2023. And they not only announced real Read more
By Heather Ripley Do you remember the first time you received an award? Whether it was in school, after an athletic competition or through an after-school or volunteer program, you were probably elated. Getting recognized for a job well done spurs a sense of pride in most people. But as we grow into adulthood, awards Read more
By Heather Ripley Everyone loves getting great reviews. Whether it’s a job performance review or a review from a customer on Google Business Reviews, having someone recognize your work is a feather in your cap. But it’s how you deal with your negative reviews that really speaks volumes about your integrity. Most home and property Read more