Bradford White Unveils New Tool to Help Customers Find Contractors

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Right now, customers are searching online for contractors to work in their homes. Today Mechanical Hub takes a closer look at Bradford White’s new Contractor Directory that can make it easier for customers to find professional contractors. The directory’s optional custom quote feature provided by ServiceWhale allows contractors to lock-in the work faster than ever before.

Many manufacturers have contractor directories on their websites, but they are usually outdated – and offer very little added value over a standard web search.

Bradford White’s new Contractor Directory offers a number of significant upgrades over existing sites. Contractors can register for a free profile, which allows them to list their full business profile with company information, industry certifications, job photos of previous projects, and even reviews through Google and Yelp integration.

Listings are geographically based, so contractors will be connected to local customers who are looking for help right now.

Contractors can choose an Advanced Profile option to dramatically increase the functionality of the directory. ServiceWhale’s consumer-facing quoting technology allows homeowners to answer a few simple questions about their needs and get real, custom quotes from the contractors of their choice instantly – without the need for an onsite visit or a phone call.

By using the directory, contractors can save a significant amount of time (and money) it takes to generate a quote in a traditional face-to-face interaction.  In fact, the ServiceWhale quoting technology helps expedite the process of getting firm quotes from about 30 hours to just two minutes.

Contractors who agree to license ServiceWhale’s quoting technology as a part of a paid Advanced Profile will also have access to several lead generation tools for online communication with homeowners. Furthermore, ServiceWhale will grant rights to those contractors to implement the quoting platform into their own native websites.

In offering this solution, Bradford White is seeking to improve the experience for both homeowners and plumbing contractors – to make the whole process faster and easier.

“Our professional contractor customers are starting to look more and more toward the manufacturers they support to help them grow their businesses, especially in ways that address how the consumer shopping experience is evolving,” says Carl Pinto, Director of Marketing at Bradford White. “The Bradford White contractors who were part of the research in developing this new directory, have helped us shape what amounts to a semi-custom marketing solution and customer contact portal that reflects the unique aspects of a participating contractor’s business.

Bradford White installing contractors interested in registering can do so by creating their free profile at

Questions? Click on the link above and watch the contractor finder tutorial video for step-by-step instructions on how to get your business listed on the directory.

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