STRAUSS Is Going On World Tour With MLB

The workwear leader and Official Workwear Partner of Major League Baseball steps up to the plate as batting helmet and jersey sponsor for the MLB Mexico City Series presented by T-Mobile

Leading workwear and lifestyle brand Engelbert Strauss (STRAUSS), the Official Workwear Partner of Major League Baseball, will have its logo on-field during Major League Baseball’s highly anticipated 2026 Mexico City Series between the Arizona Diamondbacks and San Diego Padres on April 25th and April 26th at Estadio Alfredo Harp Helú Béisbol. The brand will be prominently featured on both teams’ batting helmets and jersey patches, as well as on signage throughout the stadium, reinforcing STRAUSS’s growing international presence. This is the workwear leader’s first time seen in action in Mexico.

“This is more than just a branding moment,” says Henning Strauss, CEO of Strauss. “It’s a reflection of shared values and an exciting opportunity to finally be seen live and in-play in Mexico. STRAUSS is proud to stand alongside all the hard-working fans and players during such an iconic event.”

The Mexico City Series is part of MLB’s broader World Tour initiative, designed to expand the game’s global reach and engage new fan communities with its electric gameplay. This marks the third regular season visit by MLB to Mexico’s capital city following the 2023 series between the Padres and San Francisco Giants, and the 2024 set between the Houston Astros and the Colorado Rockies.

For STRAUSS, the Mexico City Series represents the brand’s continued strategy of connecting to customers through a shared passion for sports, and the brand is leveraging its ongoing partnership with Major League Baseball to further connect with hard-working tradespeople and baseball fans across the Americas. In addition to the helmet decals and jersey patches worn throughout the series, the brand will be seen along the baseline, ensuring maximum visibility integration across key moments of gameplay and broadcast.

“The fans in Mexico City live and breathe the game,” says STRAUSS SVP of Global Sports and Media Antonio Dominguez. “Being part of the MLB Series here allows us to connect with not only the fans on the ground but also an international audience during a sporting moment that resonates across the Americas.”

STRAUSS has been the Official Workwear Partner of Major League Baseball since 2024, appearing on Postseason batting helmets for the last two seasons. In addition to MLB, the brand also shares high profile sports partnerships with LAFC, the Mexican National Soccer Team, Liverpool FC, among many others. Known for its durable, technical workwear, STRAUSS has built a legacy of supporting professionals across demanding industries—from farms to the trades. The workwear leader also proudly manufactures many of its collections throughout the Americas. Together with Major League Baseball, STRAUSS is continuing to expand its legacy across the Americas. 

* Major League Baseball trademarks and copyrights are used with permission of Major League Baseball. Visit MLB.com

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