When you have a small business or work as a freelance contractor, it can feel like you are always competing with big companies.  To stand out can feel like hard work and, in some cases, an almost impossible task.  However, there are few ways that you can appear like a more significant organization.  Web Presence Read more

RLS® LLC (“RLS”), manufacturer of the first press-to-connect fittings for the HVAC and refrigeration industries, announces the launch of their new RLS Certified Installer online training program at The new training portal walks HVAC/R contractors through the step-by-step process of making reliable, permanent copper tube connections using RLS press technology. “We’re very excited to Read more

I can imagine the ad headline; Cruise Wear, Now With VomitGuard! How many cruise lines will fall victim to more norovirus outbreaks before a clothing manufacturer introduces a line of tankinis imbedded with VomitGuard? Far-fetched? Maybe. But it raises the question, is your brand is poised to take advantage of opportunities that arise when conditions Read more

Every day, your customers are bombarded with countless new product introductions, ad messages, testimonials, social media, news alerts and other sources of information (like this article).  For marketers, “cutting through the clutter” has become the rally cry of the day, yet Americans are increasingly immune to even the most well-crafted and richly funded communications. Simply Read more