Menomonee Falls, Wis. — Bradley Corp., designer and manufacturer of commercial washroom and emergency safety products, announces the opening of its new sales office in Dubai, as the company celebrates 95 years of innovation and national and international growth. The company’s official anniversary is August 6.
The newly constructed 430 sq. ft. sales office, located in Dubai Jebelali Free Trade Zone, United Arab Emirates, features extensive Bradley product displays including the company’s commercial lavatory systems, washroom accessories, restroom partitions, solid plastic lockers and industrial shower fixtures.
Managed by Mohamed Barakat, Middle East sales manager for Bradley, the sales office will host a grand opening event in November.
“After building relationships and selling products in the Middle East for more than 25 years, Bradley moved forward with a sales office in Dubai to further build upon our success in this area of our business,” said Bryan Mullett, CEO, Bradley Corp. “There is a proliferation of new construction in the Middle East region and our American-made commercial plumbing fixtures have been very well-received by building owners, architects, engineers and specifiers.”
Mullett was named president/CEO of Bradley Corporation June 30, and continues the fifth-generation family-owned legacy of the Mullett family to own and lead the company.
Another reason Bradley has excelled in the Middle Eastern market, Mullett explains, is the demand for new generation and high quality plumbing fixtures. “For 95 years, Bradley has pioneered numerous hand washing solutions – starting with the Washfountain group hand washing fixture. Our mission has always been to improve the way people wash their hands in public, while making restrooms cleaner, more efficient and more attractive.
“Customers nationally – and internationally – respond positively to Bradley’s suite of groundbreaking products and technologies that promote hygiene, maintainability, operational efficiency, and a high aesthetic. Our hand washing fixtures, washroom accessories, solid plastic lockers and restroom partitions have done particularly well in the UAE market.”
In addition to the grand opening of the Dubai office, Bradley’s employees have been celebrating their nearly decade-long milestone by joining in community-focused outreach programs. The company’s 550-plus employees have teamed up with local organizations such as Habitat for Humanity of Waukesha County, American Heart Association and United Way, as well as skilled trades educational initiatives like the Design Engineering Manufacturing Center program at Arrowhead High School in Hartland, Wis.
Bradley also supports GPS Education Partners, which is an innovative youth apprenticeship and education model geared towards preparing students for careers in manufacturing. The GPS program prepares and pairs high school students with businesses to accelerate technical education and drive their success in pursuing careers in the skilled trades. This fall, six Milwaukee-area GPS students will take academic classes in Bradley’s onsite classroom in Menomonee Falls during morning hours, and then work within the company’s plant in the afternoons. Bradley is one of eleven education centers in Wisconsin to provide classroom environments for the GPS program.
“Innovation is the cornerstone of Bradley’s 95-year manufacturing track record,” Mullett said. “We’re excited to share that ingenuity with our international partners, while demonstrating our company’s spirit by giving back to the community.”
For 95 years, Bradley Corporation has designed and manufactured commercial washroom and emergency safety products, and today is the industry’s leading source for commercial plumbing fixtures, washroom accessories, restroom partitions, solid plastic lockers, and emergency safety fixtures and industrial grade electric tankless heaters. Headquartered in Menomonee Falls, Wis., Bradley serves the commercial, industrial, health care, retail, and education markets worldwide. For more information, contact Bradley at 1-800-BRADLEY or www.bradleycorp.com.