hilmor® to showcase innovation at AHR

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Oct. 1, 2013 (East Longmeadow, Mass.) – hilmor®, one of the most extensively researched new lines of HVAC/R tools and equipment, debuted at the 2013 AHR Expo and was welcomed by an industry hungry for ingenuity. The company announced it will return to the 2014 AHR Expo, showcasing its lineup of products designed for the evolving needs of HVAC/R technicians.

During the 2013 AHR Expo, hilmor launched 150 tools and accessories across multiple categories. Now, products are available in more than 1,100 distributors throughout the country. hilmor is part of the Newell Rubbermaid family, the same company that produces LENOX® and IRWIN® tools.

The hilmor booth will be a must-see destination for this year’s event. There will be hands-on demonstration opportunities for attendees to interact with the tools first-hand, and the company will also debut even more innovative hand tools.

“For hilmor, AHR is all about continuing to be top-of-mind when HVAC/R distributors and technicians are looking for innovative solutions,” says Andrea Halpin, senior marketing manager. “It’s important for us to connect with distributors and technicians, and show them how hilmor’s intuitive tools can solve their day-to-day challenges.”

New this year, hilmor will host a happy hour at its booth, No. 559, from 4-6 p.m. on Tuesday and Wednesday.  The company is also bringing back the wildly popular “retooled,” half-glazed donuts at the pop-up coffee shop, as well as sponsoring Map My Show, a mobile app featuring an interactive floor plan, exhibitor information and show news.

“hilmor made a huge splash during our brand launch at the 2013 AHR Expo,” says Halpin. “We’re building on that excitement with more unique sponsorships, fun promotions and valuable giveaways at this year’s event.”

The AHR Expo is the world’s largest HVAC/R industry event featuring more than 1,900 exhibitors and 55,000 attendees representing every state in the U.S. and 130 countries. AHR Expo organizers are expecting another record-breaking show when the Expo rolls into New York City on Jan. 21-23, 2014. According to AHR Expo organizers, more than 90 percent of the available exhibit space has been reserved, and they are expecting record-breaking attendance. The 2014 AHR Expo is scheduled for Jan. 21-23 in New York City.

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