“We’re going to win the N.L. Central, and you can quote me on that,” said Chicago Cubs first baseman Anthony Rizzo. The expectations have been set. For the Chicago Cubs, there is an optimism in the air which hasn’t been “felt” in some time.
As the Boys of Summer headed north for the regular season last week, the Cubs already have started the season off on the winning track by announcing in January that Sloan Valve Co. had joined the Cubs organization as a Legacy Partner and the team’s Official Water Efficiency Partner.
Cubs chairman Tom Ricketts, in a statement, called the partnership “an important move for the Cubs as we look to provide clean and sustainable water solutions for our facilities both in Mesa and Chicago.” The Cubs said the team plans to use Sloan’s products in Mesa, at Wrigley Field and in the new facilities that are part of the Wrigley Field rehab.
“We are pleased to work with and learn from Sloan as we enhance our facilities and build for the future,” said Ricketts.
Sloan will help the Cubs expand its ongoing sustainability efforts and improve fan and player experiences at Sloan Park—and nearby Under Armour® Facility, locker rooms, workout areas—and at Wrigley Field. “This will show customers that high-demand products have to work seamlessly,” said Parthiv Amin, VP of marketing, Sloan.
The Cubs will utilize Sloan’s products—Basys faucets, and other toilets, fixtures and flush valves—in the newly-named Sloan Park in Mesa and plan to integrate inside Wrigley Field and its surrounding facilities as part of the 1060 Project construction—helping the organization expand its ongoing sustainability efforts. In keeping with the sustainability message, the replaced Sloan products at Sloan Park have been removed, redistributed and reused throughout the Mesa area.
“Water is an increasingly important natural resource, by helping communities and organizations like the Chicago Cubs save water, Sloan helps to raise awareness of water conservation in this country and around the world. Responsible use of water is critical to local communities and to the world. Our partnership with the Chicago Cubs organization gives us the opportunity to help build winning teams through sustainable solutions,” said Jim Allen, president of Sloan.
“Sloan products have been in Wrigley Field since 1914, and this exciting new partnership with the Chicago Cubs helps Sloan tell its story on a major league level.”
Sloan also will have brand presence at Sloan Park and Wrigley Field including designated areas to showcase Sloan products and state-of-the-art water saving technologies along with fixed signage on the visiting team’s bullpen.
The sponsorship with the Cubs is the company’s first in sports marketing, and it provides “another platform to get the message out, and in the business-to-business arena, it helps Sloan rise above the rest,” said Amin.
Whether you correlate bathroom fixtures with baseball, the partnership makes perfect sense. Sloan’s expertise in water efficiency will help the Cubs reduce their overall environmental impact—especially important in drought prone areas such as Arizona, and, “We are a global organization founded in Chicago, so partnering with another iconic Chicago brand is a natural fit,” said Allen.